Why do I need a marketing plan?

Think of it this way, your business plan is your travel itinerary, complete with destination while your marketing plan is the map and places you plan on visiting along the way - those little stops which make the journey more memorable. 

A marketing plan assists you to be able to communicate your message to your audience. Without marketing no one will know you exist.

Business owners often get scared of a marketing plan, but it’s really not as scary as you think. In fact, it can be as simple as one page... 

To get started, firstly, think of your ideal customers. Get to know them intrinsically – these answers will be the basis of your marketing plan.

☆ How old are they?

☆ Is gender important?

☆ What are their values?

☆ What is important to them? Price? Service? Quality? Time?

☆ What do you need to do to attract or maintain your ideal client?

☆ Why would they want my product / service?

☆ How do they like to communicate? Is it face to face? Via telephone? Email?

☆ What is their family status?

☆ Where and how do they live? Are they in the city/rural? Do they live alone? 

Now that you have got a really good idea of your ideal client, it will make it easier to write your marketing plan…

Here are the headings to get you started. It does not have to be long, remember it’s the places you visit along the way to get to your final destination of your travel itinerary.

☆ Marketing Plan Overview

Who – your Target Market

What – your message, the problem we are solving

How – getting your message to your market

☆ Marketing Actions

When – What channels and platforms will you use to communicate to your target audience and how often?

Develop – the systems, tools, resources required to make it happen

Implement – how are you going to action your plan?

Review – what worked, what didn’t, do you need to improve your plan?

Now that you have written it, set in your calendar key points to check along the way to help make yourself accountable to achieve your goals.

Your marketing plan and business plan ought to work together, so make sure they meet at the final destination!

If you need further help with your marketing plan, or perhaps you have the plan, but you need to ensure you're implementing your marketing strategy, maybe you need an accountability partner, or just someone to discuss your next plan/idea with, we at The Mandiverse can help you with that. Schedule your call with us today, and let’s put your plan into action!

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